If humility and privacy were human, many say it would most likely come in the form and shape of the Mavin Records head honcho, Don Jazzy.
With an enviable and rewarding career spanning almost two decades–more than half of his lifetime–and megabucks, the 38-year-old producer, has managed to keep his personal life albeit his love life private.
This is a rarity in the Nigerian entertainment industry, well aside from Nollywood star, Genevieve Nnaji, whose entire life has been shrouded in mystery since her ‘Sharon Stone’ days.
Don Jazzy, whose real name is Micheal Akereh, recently broke the internet when he revealed he was married to a UK-based model and writer, Michelle Jackson.
This happened almost 18 years ago.
The 38-year-old star producer’s revelation comes on the heels of a tell-all interview he granted Ebuka Obi-Uchendu on his show- BlackBox series.
During the interview with Ebuka, he spoke about his new home, rumours that he was broke, growing up in Ajegunle, and also revealed that dancehall star, Daddy Showkey, is his relative.
Revealing why the marriage didn’t work out, he said it was because he made music a priority instead of his family. Don Jazzy said he was 20 when he tied the knots and 22 when he divorced Michelle.
Now that was the part that took many, in fact, all of us by surprise.
We all couldn’t help but wonder how he succeeded in keeping this a secret for nearly two decades.
Not one word about his failed marriage has ever leaked to the press or got into gossip blogs. Just how is that possible in today’s world (Nigeria) where our darling celebrities post just about any and everything on social media in real-time.
It’s not news that the less a celebrity divulges, the more we, the gossip and scandal-loving Nigerians clamour to know more. And in fact, the longer an artist can elude our prying eyes, the more dramatic the reveal. That is the beauty of owning or controlling your own narrative. Telling it how you want it to be. This is a skill, our own Don Jazzy, has successfully mastered.
Very few Nigerian celebrities use this perceived importance of secrecy to their advantage. For instance, Genevieve’s last big interview, which dates back to 2014, Olisa, revolved around her initial challenges of being a single mother; her rise to fame as a Nollywood star; and the relaunch of her now rested fashion brand, St. Genevieve.
In May 2020, Don Jazzy opened up about his relationship with his former business partner, D’banj, eight years after they parted ways.
Not many Nigerian music producers today can claim to be as famous as Don Jazzy or as scrutinized as Genevieve, yet the ways in which both celebrities manage to keep their love life away from the public are worthy of emulation.
As new gossip and news platforms spring up by the day, the celebrities themselves are becoming the shapers of their own stories. They are owning their narratives and at the same time are almost sending entertainment journalists into extinction. It is becoming clearer by the day that than ever, social media is allowing celebrities to control their own stories