Social Media have become a norm for the global citizens in this age.
Over the years, it has evolved from direct electronic information exchange to virtual gathering place, to curate lifelong friendships and now, a vital 21st century marketing tool.
Social media have also been a vital means of spreading important information , sharing diagnostic, tracking, treatments and follow-up during the pandemic.
As more social media apps are being built and introduced to digital space for billions of smartphone users, 10 top the list with an average of 1.62 million monthly active users. Personal and corporate brands are leveraging on these huge numbers to reach large audiences, drive traffic to the services they offer, evaluate their brands via digital listening and in some cases,target customers directly through organic content.
In Nigeria today, over 50 million people are subscribed to different social media apps, which they use for different purposes. So, 774Ngr News took to the streets to ask Nigerians the social media app or space they preferred most. Two-thirds of the respondents say they preferred Facebook, Instagram or Twitter to get trending celebrity and national news. When asked if they used Tumblr app, more than 50% said they have never heard about it.
Statista™, a leading global business platform that provides insights and facts across 150 countries made a report on 20 most used social media platforms in Nigeria. Tumblr sat at 19 with 4.1% of social media app users in Nigeria ever paying attention to it. Ignoring this conversion tool is making a lot of persons leave money on the table and here is why.
Tumblr is a brilliantly designed social networking and microblogging website which allows users effortlessly share anything- text, photos, quotes, links, music, videos from the browser, desktop ,email, phone storage or wherever the content may be. You can think of Tumblr as a combination of Facebook plus Pinterest plus Instagram. For businesses, Tumblr has been known to get 70% conversion for product posts, which is very high compared to other Social networking sites.
Tumblr has good sign ups across demographics though a user is expected to have reached the age of 13 to be allowed to sign up on the space.
Ever since the microblogging site was launched in 2007, it has become a phenomenon among bloggers. Millions of new blogs are being created on a consistent basis.
Tumblr currently hosts 217 million separate blogs with more than 472 million users and 642 monthly unique visitors. Presently, there are 72 billion posts on Tumblr.
It is easy to set up shared user accounts and possible to allow other Tumblr users blog on your posts. So yes, content. Many websites you surf on Google are actually Tumblr sites.
A study by SEJ journal estimates that about 36% of Tumblr visitors earn more than $50,000 annually and only 5% with incomes below $30,000 are visitors to the site. This is a valid reason why Nigerian businesses should maximize Tumblr to push their services.
Personal and corporate brands would find Tumblr user friendly. Tumblr posts are indexed by Google so it gives a boost in search engine optimization. This would help businesses cut cost in their digital marketing. Unlike other social media apps, a Tumblr blog could be easily linked with Google analytics to monitor traffic . If you do not yet have a website for your business or personal brand, the customized domain name Tumblr sets up for users is sufficient and it’s very easy to create and update a Tumblr blog.
From its development in 2006 ,to it’s launch in 2007 then the eventual $1.1billion purchase by Yahoo in 2013, Tumblr has evolved and keeps getting social progressive user reviews globally. It is adaptable on different devices and your easiest step into digital renown.