Patricia , a Nigerian owned fintech company and ABEG social payment solutions ,are exclusive sponsors of MultiChoice’s Big Brother Season 6 show. According to insider sources ,Patricia paid ₦1billion ($2million ) while Abeg paid ₦2billion($3.5 million) just to be the exclusive sponsors of the 2021 show.
This year’s Big brother is the most expensive in the history of Big Brother for brands that advertised with the platform. Except for Patricia and ABEG, the rest of the brands whose adverts will feature in this year’s show paid 200 million naira per brand to Multichoice Nigeria.
In the last edition, Patricia sponsored many of the house tasks . BBNaija housemates of past editions like Tacha Akide, Mercy Eke and Jackye are brand ambassadors to the fintech startup.
Chukwudi Iwuchukwu, Visage Media’s boss ,has this to say : “Big Brother Naija is a premium platform that brings return on investment and is unarguable, the biggest platform in the whole of the continent.
“The 25 years old Hanu who runs Patricia shared his experience in 2020 ,advertising on Big brother, it was their first time but he was blown away by the outcome.
“In his words, the day show started: his phone was ringing nonstop, all his staff’s phones were ringing too, the icing on the cake for them was when his data analyst told him later that evening that they had 12,000 sign up in one hour, 48,000 in 3 hours on their website.
“It was crazy as they have not seen this kind of numbers and conversion before so they went back to Big brother and upgraded their package to a bigger package, higher than what they paid before the show started last year and at the end of the show, it was a good investment as it brought a heavy return on their investment.
This alone influenced him to drop 1 billion naira for Big brother to be the associate sponsor for this year’s show. Remarkable right?
With this year’s show, Big Brother Naija has cemented its place as the biggest, premium and most expensive platform in the whole of Africa, no other platform comes close but beyond this, I’m super proud that businesses run by millennials( Abeg and Patricia) are revolutionalizing the way when it comes to advert spending for a brand, showing the older generation that we are daring and bold as well.
It is an announcement that my generation has come of age to take over the business landscape and the two gentlemen who run both Abeg and Patricia are the poster boys and the symbols of this aspiration.”, he concluded.
Patricia is a technology-driven alternative payments platform where merchants and consumers can transact with new digital currencies like bitcoin, gift cards and perfect money. Their mission is to welcome Africa into the digital age with technology, innovation and payment solutions.