Stand-Up Comedy, Go back and forth, Tune, and Fútbol Energy the Voice, Identification, and Tradition of Gen Z and Millennial Latinos
New Bulletins Come with: Jenicka Lopez’s docu-series Jenicka’s Trips; YouTube celebrity Jenny Lorenzo’s comedy sequence The Best possible of Jenny Lorenzo; freestyle rap pageant Crimson Bull Batalla and recap display Batalla Country; Peligrosa HQ; partnership with EnChufe.TV, and are living Liga MX video games
New Partnerships Come with the Critics Selection Affiliation Latin and LGBTQ Honors, and a New Social-Reside Buying groceries Channel.
NEW YORK, March 25, 2026 (GLOBE NEWSWIRE) — LatiNation Media, the unbiased Latino-owned English-language media community growing content material by way of Latinos for everybody, unveiled its boldest content material slate and advertising and marketing imaginative and prescient but — Cultura at Complete Quantity — right through its presentation on the 2026 IAB NewFronts. Click on right here for media belongings and right here for sizzle video.
The initiative displays LatiNation’s always-on solution to programming, partnerships, and logo alternatives designed for probably the most influential target market in the USA: English-first Latino customers.
For the total content material slate, click on right here.
Co-Founder & CEO Andres Palencia, Co-Founder, COO & President Bruno Ulloa, and SVP of Gross sales Gisella Fu-Ripp highlighted alternatives for advertisers throughout LatiNation’s streaming, social, and virtual platforms, anchored by way of the LATV broadcast community, whilst emphasizing how Gen Z and Millennial Latinos take a seat on the middle of the community’s ingenious and industry technique.
“This audience responds to brands that understand their culture,” Palencia mentioned. “It’s the lens through which they make decisions — including how they spend. And LatiNation is their casa.”
Palencia famous that 2026 marks the corporate’s twenty fifth anniversary, with a programming slate focused on original voices, actual tales, and creators shaping what’s subsequent.
Marketplace analysis presentations that 83% of Gen Z and Millennial Latinos essentially eat content material in English, reflecting a U.S. Latino target market whose buying energy is drawing near $4 trillion and rising quicker than the entire U.S. financial system (Supply: Latino Donor Collaborative / Selig Middle).
“While many media budgets still look elsewhere, this audience is shaping culture and spending billions in plain sight,” Ulloa mentioned. “They aren’t waiting to be discovered — they’re waiting to be understood. That’s where LatiNation delivers.”
Fu-Ripp highlighted the community’s increasing succeed in throughout platforms, together with 34 million virtual customers, 63 million U.S. families reached via distribution, and a social footprint of fifty million. She famous that 99% of LatiNation’s target market does now not watch conventional Spanish-language networks, reflecting the corporate’s focal point on English-dominant Latino customers.
“LatiNation isn’t just a streaming play — it’s a daily habit,” Fu-Ripp mentioned. “When audiences see themselves reflected in content, they come back again and again — and brands benefit from that loyalty.”
Along with its programming slate, the corporate introduced a 2d Cultura Decoded white paper in partnership with ThinkNow, increasing its analysis initiative exploring the evolving conduct of Latino customers. The approaching find out about will focal point on Gen Z Latinos, cash, and fiscal decision-making, inspecting how more youthful audiences suppose, spend, and form the way forward for tradition and trade.
ABOUT LATINATION MEDIA
LatiNation Media is the main unbiased Latino-owned English-language hooked up media community in the USA. Attaining Gen Z and Millennial Latinos throughout streaming, social, and virtual platforms, LatiNation creates content material for everybody — anchored within the richness, range, and gear of Latino tradition. With 25 years of storytelling and a rising portfolio of originals, are living occasions, and branded partnerships, LatiNation provides logo companions original get admission to to one of the dynamic client audiences in The united states.
For more info, consult with www.latination.com
Media Touch:
Bolte Media for LatiNation Media
