LOS ANGELES and DALLAS, April 24, 2026 (GLOBE NEWSWIRE) — OroCommerce, the main AI-enabled B2B eCommerce platform, and Blue Yonder, the AI corporate for provide chain, as of late introduced a strategic partnership to ship an end-to-end answer for B2B trade. Through connecting OroCommerce’s B2B storefront features with the Blue Yonder Order Control Resolution (OMS) and broader AI-driven provide chain features, the partnership offers producers, vendors, and wholesalers correct stock availability, pricing, and supply data earlier than, right through, and after acquire, facilitating advanced order and success at scale.
The Joint Capacity: The place the Storefront and the Provide Chain Converge
B2B trade has lengthy confronted a structural hole between the storefronts that perceive advanced purchasing workflows and the success methods that may execute on them. The result’s a well-recognized set of issues: pricing discrepancies came upon after an order is positioned, back-order surprises after dedication, restricted visibility into break up shipments, and the handbook intervention that follows.
The collaboration introduced as of late brings in combination OroCommerce’s AI-enabled B2B trade platform, constructed for company accounts, contract-specific pricing, multichannel workflows, and purchaser portals, with the Blue Yonder Order Control Resolution: an AI-driven success engine that synchronizes real-time stock visibility, clever order and returns orchestration, and self sufficient rebalancing around the complete order lifecycle. Blue Yonder’s agentic OMS is purpose-built for the complexity of multi-enterprise trade at scale – dealing with pre-season dedication orders, call-off and at-once order varieties, multi-tier buyer prioritization, and complex stock segmentation natively. In combination, the 2 platforms give producers, wholesalers and vendors a storefront promise and an operational success capacity which can be in sync.
Joint shoppers achieve 3 vital features that disconnected methods can not ship:
Correct pricing in this day and age of order. In lots of B2B methods, the incorrect value at checkout isn’t just an inconvenience. It triggers handbook corrections, erodes purchaser believe, and creates downstream billing disputes. The answer synchronizes OroCommerce’s contract-specific pricing, quantity tiers, and account-level regulations with the agentic, network-aware Blue Yonder Order Control Resolution so the fee a purchaser sees displays what the trade can satisfy, even earlier than the order is submitted.Clever routing for advanced, high-volume orders. Vendors hanging high-volume orders (10,000 gadgets +) hardly ever obtain them from a unmarried location. The gadgets are sourced and despatched from quite a lot of nodes around the community, developing complexity so as orchestration, monitoring and supply dates. Blue Yonder’s success orchestration determines optimum multi-warehouse order sourcing according to real-time stock place, proximity, and freight good judgment, whilst OroCommerce surfaces order standing, split-shipment monitoring, and supply ETAs immediately within the purchaser portal. Advanced orders turn into clearer and more straightforward to control.Stock visibility on the catalog point. B2B consumers require the similar stock availability accuracy as a shopper, but they’re incessantly knowledgeable of a back-order days after they have got dedicated to the order. With Blue Yonder’s real-time, multi-node stock information feeding OroCommerce’s catalog and cart, availability, lead occasions, and substitution choices are visual earlier than acquire. That provides consumers extra exact data to make selections and decreases exceptions for operations groups.
Constructed for seasonal wholesale and B2B complexity
The partnership is designed to satisfy the calls for of seasonal B2B trade, the place usual OMS tooling incessantly falls quick. Efficient B2B order control for producers and vendors calls for features that transcend the ones constructed for B2C retail, reminiscent of preseason dedication orders positioned in opposition to long term provide, call-off and at-once order varieties controlled throughout buyer tiers, priority-based stock allocation throughout segmented channel swimming pools, and the power to rebalance open call for in close to genuine time as provide or buyer cases alternate.
In contrast to conventional OMS answers, Blue Yonder’s AI-powered orchestration dynamically adapts to offer chain disruptions, enabling companies to scale profitably and take care of buyer believe even right through top call for classes. The Blue Yonder clever rebalancer, as a part of its OMS answer, routinely responds to offer and insist disruptions by way of resequencing open orders, reallocating stock throughout success nodes, and optimizing in opposition to more than one methods concurrently, together with order sort precedence, buyer tier, asked send date, and channel allocation regulations. This are living, in-production capacity runs at venture scale for advanced retail and wholesale operations.
The mix of OroCommerce, constructed for the wishes of B2B producers and vendors with Blue Yonder’s order orchestration and success features delivers trade experience that joint shoppers can use to create a extra hooked up enjoy from storefront to supply.
“Manufacturers, distributors, and brands need their commerce experience and fulfillment operations to work together,” said Casey Chroust, general manager, Commerce, Blue Yonder. “Our work with OroCommerce brings those pieces closer together, so customers can place orders with better visibility into availability, timing and fulfillment options.”
“B2B manufacturers and distributors have long faced a gap — a commerce platform that understands their buying complexity, and a fulfillment engine that can actually execute on it, rarely talk to each other. By connecting OroCommerce’s front-end depth — corporate accounts, contract pricing, AI-powered multi-channel workflows — with Blue Yonder’s real-time inventory intelligence and order orchestration, our joint customers can finally make a promise at the storefront that their operations can keep. That’s a competitive advantage.”
— Aaron Sheehan, VP of Strategy, OroCommerce
Extending beyond order management
The Blue Yonder Platform spans the full end-to-end supply chain, from demand planning and inventory optimization to fulfillment, transportation, and returns, giving joint customers a path to connect commerce execution with broader supply chain operations. For businesses scaling digital commerce operations, this means OroCommerce can serve as the buyer-facing layer of a supply chain with stronger coordination across planning, fulfillment and returns with the power of the Blue Yonder Platform and Network.
Both platforms also support an open, composable architecture. Blue Yonder OMS integrates with ERP’s and other supply chain technology solutions, and OroCommerce connects to the systems manufacturers and distributors already use. Customers do not need to replace existing infrastructure to benefit from the joint solution. They can adopt the integration within their current technology landscape.
Availability
Both Blue Yonder and OroCommerce solutions are available now. Both platforms are in production at enterprise scale, and the integration is designed for practical, near-term deployment. To learn more or speak with a specialist, visit blueyonder.com or oroinc.com.
About OroCommerceFounded in 2012 by the original creators of Magento, Oro Inc. builds enterprise B2B software that helps organisations sell, serve, and operate digitally. OroCommerce combines eCommerce, CRM, marketplace management, payments, invoicing, automation, and AI — anchored by OroIQ, its embedded AI platform — to give businesses a single view of customers, transactions, and workflows. Recognised by industry analysts, OroCommerce powers hundreds of midmarket and enterprise customers across chemicals, construction, food, HVAC, and industrial components. oroinc.com
About Blue Yonder
Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption. blueyonder.com
